New Marketing Trends Workshop on “Latest WeChat Advertisement”
Ground Level, Hong Kong Convention and Exhibition Centre,
1 Expo Drive, Wan Chai, Hong Kong
Cantonese (No simultaneous interpretation service provided)
WeChat is widely applied in daily life including social networking, communication and payment in the Mainland. It is particularly essential for enterprises to carry out marketing campaign through different functions of WeChat. Recently, WeChat Payment has launched a new advertising plan. On the other hand, the domestic advertising law has also been updated. In view of this, expert is invited to share how to use WeChat to target competitor’s targets directly, and explore whether WeChat official account can be opened globally.
Mr. Chois Choi
Strategy Consultant, Source Network Media Group Limited
Mr. Choi has been in the computer and mobile game industry for 16 years, serving as a China market consultant for 3 different companies. Five years ago, he started his own business in the Mainland with the aim of opening up the markets in different regions of the Mainland. Mr. Choi has helped hundreds of Hong Kong companies to enter the Mainland market and is now actively using mobile payment advertising to help local companies.
Miss Tiffany Tung
Senior Business Development Manager, Source Network Media Group Limited
Miss Tung graduated from the University of South Australia, majoring in public relations and marketing. She has worked in public relations and marketing for more than 8 years and has worked as a public relations and marketing manager for 5 multinational cosmetics brands. She is familiar with the new media in the Mainland and has served as a marketing strategy consultant for more than 200 Hong Kong companies.