Entrepreneurship Workshop on "Online Marketing Tips"
Ground Level, Hong Kong Convention and Exhibition Centre,
1 Expo Drive, Wan Chai, Hong Kong
Cantonese (No simultaneous interpretation service provided)
To grasp every business opportunities, SMEs must understand the preferences of each potential customer, and distribute relevant advertisements in accord with their consumption patterns and search records. However, how should SMEs select between search engine advertisement and online banner advertisement? In this workshop, a digital marketing expert will explain how to use online advertising effectively, as well as analyze Facebook's advertising formats and settings with a view to enhancing advertising effectiveness.
Mr. Eddie Chu
Digital Performance Manager, Madcradle Online
Mr. Chu is an expert on new media and digital marketing, specialized in planning media strategy for SMEs. His strength in data analysis helps enhancing advertising effectiveness.